Strategic partnerships…or strategic ploys for (tech) world domination? Lizzie Donnachie | 13 Feb 2013, 08:14 PM Another tech trend looked at in a little more detail... Strategic partnerships. Let's take a look at a few and what they mean to the organisations involved and the audiences they aim to benefit. Comments: 0
Always on…Always Connected: Friend, Foe, Opportunity? Lizzie Donnachie | 5 Feb 2013, 11:20 AM Tags: mobile As promised in my last post - 10 Tech trends that are sticking around for 2013, more blogs were to follow looking at each one in a little more detail. First up: Always on, always connected, friend, foe opportunity - what do you think? Comments: 0
10 Tech trends that are sticking around for 2013 Lizzie Donnachie | 10 Jan 2013, 11:00 AM It's the start of a new year, so cuepredictions of 'what to watch' in 2013. We, on the Partner & Developer Marketing team, thought we'd be a little different (ok, I do mean only a little) and take a look at some key trends from last year (or the last few years) that are sticking around for 2013. Below is a quick (ish) overview, there'll be a more detailed blog on each to follow over the coming weeks. Comments: 0
Patents: Good or Bad? Lizzie Donnachie | 7 Dec 2012, 02:30 PM It seems that every other week there is a large tech firm suing another large tech firm over a piece of code, technology or better termed ‘Intellectual Property’ that was invented years before they ever really seemed important or relevant. Comments: 0
Back to Basics: Re-evaluating the foundation of your digital brand Lizzie Donnachie | 6 Dec 2012, 01:00 PM A lot of companies have been planning their online advertisements and email campaigns for the entire quarter just to prepare for the month-long holidays sales season. But with so much time spent on these outbound sales tactics, why isn’t the same level of attention given to our non-seasonal platforms? Comments: 0