As mentioned in a previous post, Metia is producing more and more video case studies for our clients.
It’s never been a more accessible medium, as filming and post-production costs have fallen over time, and the plethora of platforms to showcase the videos, from YouTube to Facebook, can quickly and effectively reach a target audience.
But customer case study videos so often result in a missed opportunity.
Unfortunately, time after time video case studies are essentially the written case study played out word for word on screen, with long, staged interviews with a senior end customer representative talking about the product/solution they bought.
Add a few minutes of generic and sleep inducing b-roll footage of the customer’s reception area, the CIO’s office and the result is safe, but ultimately uninspiring.
Executed properly, the video case study should really bring alive the end customer’s business in a way that is far more difficult to achieve on paper/PDF.
One simple way to do this is the Day in the Life format, following an end customer going about their day and subtly illustrating the use and benefit they get from a product or solution – in a relevant and real context, rather than a talking head.
It’s great that Metia works with clients willing to embrace this more adventurous and effective approach to video, which has resulted in some fantastic recent case studies.
I’ll be posting a couple of our latest examples very shortly…