As mentioned in the previous post, customer case study videos work best when they give the viewer a real insight into the subject’s business, not a run through of a server spec.
If you’re Dell and you have a service based customer like Europcar, there’s no better way of telling the story than focusing on their own end customer interactions.
This is exactly what happened when Metia flew to South Africa recently to film Dell’s latest customer case study video featuring Europcar. By capturing the very obvious rapport between the teams on the Europcar desk at Johannesburg International airport and their regular customers, the video makes a real connection between the corporate level efficiencies gained through the Dell virtualisation solution and how they translate into delivering great customer service time and time again on the ground.
Have a look here and see what you think…