Lowered risk, increased efficiencies, sleep-walking readers Daniel Brooks | 21 May 2013, 05:50 PM The way B2B technology companies talk about the value they deliver to their customers has seen an interesting evolution over time. At first, they... Comments: 0
Nurturing an army of advocates Daniel Brooks | 11 Feb 2013, 02:33 PM Customer advocacy programmes often focus purely on creating the output – getting in touch with a customer long after a deal is delivered, to then... Comments: 0
The perfect 10 – the rules for advocacy Daniel Brooks | 21 Aug 2012, 04:05 PM Mathew Stibbe, CEO of Articulate Marketing just sent out his list of 10 rules for perfect case studies. Our writer Sarah says the list is pretty spot... Comments: 0
Telling the story, within reason Daniel Brooks | 29 Jun 2012, 04:13 PM As an agency that advises a number of global B2B software clients on how to better articulate their customer success stories, Will Harris’s tongue in... Comments: 0
What's in a name? Daniel Brooks | 1 May 2012, 09:49 AM Many companies come to us asking how we can help reinvent their brand. This is especially an issue in the technology sector, where being linked to... Comments: 1