What's in a name? Daniel Brooks | 1 May 2012, 09:49 AM Many companies come to us asking how we can help reinvent their brand. This is especially an issue in the technology sector, where being linked to... Comments: 1
Keep it personal to make sure your no-shows show Daniel Brooks | 5 Mar 2012, 04:23 PM Every marketing and events person knows the pain of no-shows. You create a great event (or webcast). You invest your time researching the perfect... Comments: 0
Telling tales – the golden rules for storytelling and customer evidence Daniel Brooks | 16 Jan 2012, 04:22 PM Tags: Customer Advocacy, relationship marketing, narrative, format, metrics, story For customer evidence to be effective, you need to create good customer stories in the form of videos, case studies, and articles. Comments: 1
B2B Marketing Awards – Kaseya & Metia runners up for ‘Best use of direct mail’ Daniel Brooks | 8 Dec 2011, 11:10 AM Tags: Metia Group, Customer Marketing, Demand Generation, Awards, Metia London I’m very happy to say a big ‘congratulations’ to our client Kaseya, and their Metia team, for coming runners up in the... Comments: 0
When it comes to packing a marketing punch, two hands are better than one Daniel Brooks | 29 Sep 2011, 03:31 PM Tags: digital, Metia Group, Customer Marketing, Demand Generation, Customer Relationship Marketing, Awards, Metia London Direct marketing is often viewed as one of the bad old ways of getting a message across to a prospect. That’s understandable in a... Comments: 0