Regional PR services

Metia is experienced in representing corporate headquarters, regional functions and country PR managers. Each has a different perspective on key issues, makes a different set of assumptions and faces different challenges.

Experience in EMEA and APAC

Metia's expertise gained at a regional level has allowed us to build a body of knowledge in how best to satisfy the needs of each participant in order to successfully create and manage a corporate PR and AR operation.

We have experience in supporting the PR operations of customers working at a regional level for Europe Middle East Africa (EMEA) and Asia Pacific (APAC).

Examples of the services provided include:

• Provision of central services to subsidiaries
• Resource and skills audits
• Community building
• Training and skills transfer
• Best practice sharing
• Education on the implications of new technologies
• Central reporting and KPI monitoring
• Measurement and reporting

We can give guidance on which techniques will ensure country buy-in, or can be used to encourage peer competition.

Tools for collaboration and reporting

Metia has also developed online tools to better support regional programs, these include:

• Regional collaborative team sites to support PR team integration, build community and drive the use of centrally produced toolkits and resources
• Central Press Office infrastructure able to publish essential press information through external corporate web sites
• Online toolkits and press kits available online or DVD