PR 2.0

Using these channels to reach new influencers has caused debate and sometimes confusion, but while the individual merits of different approaches need careful analysis, this wave of change cannot be ignored.

Metia has developed and deployed many Web 2.0 solutions for leading technology vendors. We have also worked with early adopter communities, such as software developers themselves.

Metia is actively helping clients to respond to the impact of Web 2.0 on:

• The changing nature of influence in their marketplace
• Identifying and serving the needs of a new generation of influentials
• Understanding how the role and skills requirements of PR professionals will change
• Using new channels to reach target audiences
• The need to reconsider monitoring, measurement and resource allocation
• The need to review your core PR tools and infrastructure to support the new environment

To assist our customers on this journey we have:

• Developed specialized training courses
• Established a dedicated team and resources
• Applied our in-house software development resources to build tools and applications to enable better monitoring and tracking
• Created our own test environment - www.thenewmarketing.com - to explore these new dynamics and experiment firsthand

Our development group, Metia Software has:

• Built core PR monitoring and measurement solutions using Web 2.0 technologies
• Built communication, collaboration and community building sites for specific internal and external needs
• The facilities, production and development skills necessary to handle creation of podcasts, blogs and video logs

Experience of using and developing PR Tools

• Blogs
• Video logs
• RSS
• Podcasting