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As central and local government pushes to make services available to citizens electronically, public sector organizations are forming new partnerships with technology and service providers.
At a national and regional level, the pervasive and more effective use of technology within education is a widely stated policy objective among governments worldwide.
Investment levels and targets are mandated at a national and local level.
In the private sector, businesses are placing an increased emphasis on the notion of human capital. The concept of transforming a business, or achieving commercial success, through managing and improving the quality of personnel and their core skills, is written into annual business plans.
Education is certainly a growth market but getting an educational technology proposition right is not easy. Targeting the correct audience and choosing the right channels is problematic. Our Education Technology Practice has the experience and skills to guide you through this process, execute your program and deliver results.
Marketing to education professionals in the public sector is challenging. Teaching professionals are skeptical, time pressured and sensitive to hard sell techniques. Buying cycles are complex and linked to public sector spending patterns and national and local policy goals. The influence of managers, teachers, students, parents and IT professionals changes within each different segment.
In the private sector, illustrating the ROI from e-learning or training initiatives is difficult. Often the sheer task of capturing different types of knowledge or propagating learning through different mediums or approaches can halt initiatives in their tracks. Making fundamental changes to a business' skill base requires the type of long term commitment that is difficult to take in times of economic uncertainty.
Contact us to find out how our Education Technology Practice can support your initiatives in the education sector.
Metia's Educational Technology Practice has experience of working with: