Analyst relations

In enterprise and corporate procurement, the viewpoint of an analyst can close, or lose, high value contracts. Consequently, the ability to articulate and differentiate corporate or product positioning to key analyst groups is critical for all technology businesses.

To better serve and inform this audience, Metia maintains a specialist team - which is staffed by former analysts and dedicated exclusively to meeting the needs of the technology analyst community.

The services of the AR team are fine tuned around the particular information requirements of analysts. Located in New York and London, the AR team serves analyst groups based in both North America and Europe.

Why create a dedicated AR group and recruit former analysts?

Three reasons:

• The information requirements of media and analysts differ dramatically. Tagging analysts onto a PR campaign simply doesn't meet their needs, or deliver the desired results for our clients
• The Metia AR team works in tight co-operation with its own client base and their incumbent PR and Public Affairs agencies. Independence is essential to building a position of trust among all its partners
• To focus resources and expertise in the development of unique AR services and support infrastructure to meet the needs of both analysts and customers