My previous post may have expressed a little negativity toward the upcoming Olympics here in London. Sorry, sorry, sorry.
Today, however, I am full of positivity.
Reason #1 – diligently paying into life’s Favour Bank may be about to pay out in the form of ‘sourcing’ two tickets to the rowing finals… Go GB, go. Am I excited? You bet. Double excited.
Reason #2 – and much more pertinently for this forum… here’s a constructive idea to hand off to the LOCOG social media commissars. Today I found out about these plucky amateur runners who are running The Real Relay, as in, actually running the whole of the real Olympic torch relay course.
I love this.
The back story here: I am doubtless a bit dim but I was looking forward to the Olympic torch touching the fringes of our little village, our little lives. Sadly though, it transpired that the official Olympic torch actually travels in bus between a series of civic photo opportunities with local mayors, worthies and misc z-list celebs.
The Real Relay guys were just as surprised as me to find out that it is, strictly speaking, more of a Torch Bus Trip, less of a Torch Relay.
Unlike me they didn’t moan and move on. They got online and gathered up a groundswell of local runners around the UK willing to sign up to run a ten mile section, at whatever time of day or night, to replicate the course. If I’d have known earlier I’d have been there, brewing mugs of tea for whenever they passed our front door.
Now they are on track to have started after The Torch, and to have run every mile of the route without any support, but to have overtaken The Torch and to finish five days ahead of the big shiny LOCOG Dunhill lighter team.
I stand in awe. For me that’s the Olympic ideal. Gold medals all round.
So, Seb, Boris, now is the time to go off piste.
Here is your ready-made opportunity to embrace and engage, here's the link. The question is whether you can adapt and react on the fly?
Cancel one of those corporate suck up sessions. Free up an hour in your hectic diaries to be spontaneous. Marshal the media, embrace the groundswell. Dish out a bunch of free tickets/T-shirts to the runners on the last leg, or the guys who ran the most miles, or whatever works.
For a few minutes, just celebrate and recognize the real Olympic ideal. Even if it has reached you from an indirect route.
Go on Seb, make it happen. It might just get your audience onside.