Beyond interaction: 4 reasons banks should use social media Coren Hanley | 30 Apr 2013, 04:26 PM Tags: Social Media, Financial Services An interesting tweet from The Financial Brand got me thinking last week: if people want to interact with their bank less, why are we trying to... Comments: 0
10 Advocacy mistakes to avoid in 2013 Deborah Hanamura | 25 Apr 2013, 10:12 PM Building an army of customer advocates who sing the praises of your brand is the marketing holy grail. The market is changing, and your strategies must change with it. Avoid these ten mistakes, and you’ll be on the right track. Comments: 0
Three risks of not having a content strategy Deborah Hanamura | 25 Apr 2013, 09:19 PM If you are a content marketer, you’ve probably observed a dramatic increase in the amount of web-based and printed content that you or your clients need to create and maintain. To make matters worse, the definition of content has evolved to include website code, design files, video, and almost everything else that gets published. Comments: 0
Reflections on #Next13 conference in Berlin Steve Ellis | 25 Apr 2013, 10:55 AM Tags: conference, Google Glass, Next13, Sinner Schrader, Harper Reed, Robert Scoble, Stephen Wolfram My personal reflections on attending the Next13 conference in Berlin. In no order of importance or significance other than this is how I remembered... Comments: 0
Impact of New FTC Digital Advertising Guidelines Olga Spaic | 24 Apr 2013, 11:48 PM Tags: FTC; social media advertising; twitter; facebook The Federal Trade Commission (FTC) recently updated its guidelines for digital advertising to account for social media and mobile devices – .com Disclosures: How to Make Effective Disclosures in Digital Advertising. Advertisers and social media enthusiasts alike responded with initial dismay. And now that the dust has settled let’s examine what these updated guidelines really mean for local and national advertisers alike. Comments: 0