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Personas aren't personalization but they can be your first step toward it
"Producing content is much like giving birth," discuss...
Ghost spam and how to block it: what every marketer needs to know
Load time is killing your B2B campaigns: here's how to fix it
A data-driven lunch and learn for Microsoft executives
Customer Journey Mapping in the online world: hanging in the Penn State Virtual Quad
Learn how to build data-driven marketing strategies at Metia breakfast briefing in Kirkland, WA
How will the changing face of customer loyalty affect your marketing?
Why predictive analytics and microtargeting is a game-changer for marketers
Six tips for improving the effectiveness of your campaigns (without access to advanced data)
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