Breakfast briefing: Is your content marketing plan delivering?
Everyone seems to be busy creating a sea of content they hope will bring in new leads or convert interest into sales. Sadly, it’s just not clear whether the content businesses put so much effort into creating is making a real difference to the end outcomes they seek.
Content plans are too often based on hope and hunches - not data - and as consequence deliver negligible results. Marketers need to use hard data to inform their content strategies. But how do you do that? How can data improve our strategies? How will it improve conversion?
Metia is hosting a breakfast roundtable to discuss with marketers how they can use data to better align content to the language and issues of their customers, and then also measure the effectiveness of that content on Thursday, March 30th, 8:30 – 9:30 am at the Ham Yard Hotel, Soho, London.
The briefing will be led by Misia Tramp, VP CX Strategy and Insights, Metia. Misia will be joined by a small group of leading marketing professionals to discuss their own experiences.
- We’ll explore how you can use data driven techniques like content resonance to identify what your customers are really talking about, so you can connect your brand to the themes they care about.
- Also, you’ll see how to use data to confirm if your content is effective, enabling you to optimize and refine content strategy, if you need to, before it’s too late.
Space is limited so if you’d like to attend please email Alex Skelton before 27th March 2017.
For more details, view the invite HERE.