Six essential B2B marketing trends for 2017
The holidays are over, you’re back in the office, and you’re energized for the year ahead. Well, something like that.
Two things that we know are certain as we start 2017: you’re already looking forward to your next holiday, and you’ve already been bombarded with countless predictions and trends for the year ahead.
But this list is different!
Firstly, we’ve aimed our trends squarely at you – the intrepid B2B marketer. These trends are born from our recent experiences, working in partnership with our B2B clients to generate measurable returns for businesses like yours.
Secondly, these trends aren’t wild predictions, and they aren’t for the future: they’re for the here and now. With that in mind, we’ve included practical guidance on how you can act upon these ideas and adapt your marketing strategy immediately, to drive measurable returns for your business.
If you decide to test these ideas, make sure to get in touch. We have a host of case studies that illustrate these points, and would love to talk you through them. You can download the report here.