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Points are pointless: It’s time to rethink your loyalty program—from the customer perspective

Points are pointless: It’s time to rethink your loyalty program—from the customer perspective

Loyalty programs are not only growing but they are becoming more integrated throughout the customer experience. There are new rules of loyalty. Points have become pointless and rewards are driving the wrong behavior.

From the customer’s viewpoint, the language of loyalty is changing. This means, brands need to change their approach and learn how customers want to be recognized.

The Metia Insights and Analytics team has researched and gathered millions of social conversations about loyalty and conducted, assumptions surrounding the best methods to build loyalty through these programs. They identified what a good customer experience looks and feels like.

If your brand runs a loyalty program (or thinking about launching one), we can help. We have various case studies to share and a research report that reveals the new language of loyalty.

Click below to download the report.