Metia wins Astrid "Excellence in Design" award for Dell
I’m thrilled to congratulate our client Dell and their Metia team for their award for Excellence in Design for the Dell Annual Report for Customers, presented by the Astrid Awards 2016.
The Astrid Award, celebrating its twenty-sixth year, symbolizes the stellar qualities of creativity, craft innovation and originality in design. The program is established to celebrate and reward the best in international design communications and to recognize the most successful and influential creators.
Annual reports should communicate what matters and customers are what matter. With this in mind, Metia was tasked with creating a new style of annual report, focused 100 percent on Dell’s customers.
Together with Dell’s communication and digital strategy teams, Metia built a mobile-optimized digital experience that showcased 52 key statistics – one for each week of the year. Each of the 52 stats was represented by a single illustration with colorful icons that flip when you move over them to reveal snippets of interesting content, imagery and videos for the customer to interact with.
This digital annual report illustrates exceptional use of innovation in integrated reporting, creative design, corporate storytelling, media, social interaction and content marketing. It informs the customer about Dell in a fascinating and unique way.
Within the first 48 hours of its release, thousands of unique users viewed the Dell Annual Report to Customers. During the same period the social reach was nearly 4 million people.
Well done again to the whole team for their award-winning achievement!